To be honest, a mobile application is an icing on the cake for the user experience, while calls and text messages are the foremost functions of a mobile device. Nevertheless, an app can become the topmost priority for a person, if it is engaging enough. A mobile application can create brand loyalty and help you from falling behind in the competitive market. As a matter of fact, the users want their favorite brands and companies to develop their own mobile applications for a customized user experience. The Mobile application development in India has become a serious business as there is a growing urge to develop and design mobile applications.
A mobile application is the best marketing and communication tool for any business/company in an inexpensive way. Keeping in mind, the importance of mobile application and its usability, you can either choose Android or iOS. Before you develop your app, it is advisable to do a market research on the Android and iPhone app development companies in town to find the right developer for you. All most every entrepreneur might come across this question: Android or iOS? Both the platforms have its own pros and cons. Based on your requirements, choose the right platform for your app.
The green robotic human is known for its lucrative features, affordability and smartphone fragmentation. Unlike Apple, Android has a wide range of devices which makes it the topmost priority in app development. Wait! This isn’t the only reason to choose Android. There are more advantages in developing an Android app. Here’s why:
Android dominates the Indian smartphone market
According to a recent survey, the Android operating system has captured 97 percent of the Indian smartphone market. Currently, India stands as the world’s third largest smartphone market after China and the USA.
Android is only the market which can offer high-quality features at an affordable price for an extensive range of mobile devices. To put it simply, any average Indian consumer can buy an Android smartphone within his/her preferred budget. Due to the market segmentation and affordability, Android still continues to dominate the Indian smartphone market share.
Android offers low barriers to entry
The iOS app development companies must require a Mac desktop to develop the iOS apps. On the other hand, Android app development can be done on a Windows, Linux or Mac. Moreover, Google charges a one-time payment of $25 to register as a developer while Apple charges $99 annually. For an Android app development, all you need is a system and a fee of $25 to start your development process.
Android apps are developed using JAVA
Java is proven to be the most powerful programming language and used for developing a wide range of devices. It is an open source which provides free source code from its Java Development Kit (JDK) to the developers and the added advantage is that it can run on any system regardless of the hardware and software dependency. This powerful programming language is used for developing the native Android apps.
As Android apps are written using the Java programming language, it can be easily ported to other platforms like Symbian, Blackberry, Ubuntu and Chrome OS.
Android is great at customization
Are you tired of the same old widgets? Chill! Download a widget from a third party app and replace it with your stock one. Bored of the same layout? You can download and replace it too. Android allows you to customize your app the way you like it – that’s the foremost reason why developers love developing apps on Android than any other platforms.
Android provides the perfect platform
In the fast-growing app market, the ability to adapt quickly does matter a lot. Android’s Google Play Store allows you to update the app within an hour, in response to the user’s feedback while the App Store follows the same lengthy process to submit your app. You can submit the same app for multiple times on the Play Store while you’ll need at least a week to launch your updated app on the App Store.
Beside the multiple uploads, it also offers Alpha and Beta releases which can be accessed by a set of members to test your app. Based on the feedbacks from the testers, you can rectify the errors and/or incorporate some features before it reaches the actual users. Thus, Android provides the perfect platform to test your app.
Android is profitable
Yes! You heard it right. The general assumption is that the iPhone users are rich to make in-app purchases, and thereby it generates more revenue than Android. But this isn’t true anymore. Android developers can generate revenue through initial app purchases, in-app purchases and from the most profitable way-app ads.
According to a survey by DAU-UP, the average revenue per user for Android games was just 20% by January 2010. Surprisingly, it has reached to 65% by the year end. Moreover, the advertising cost are 20-50% lower on Android apps, which can eventually be more profitable than the iPhone apps.
Now that you are aware of the benefits of investing in the Android app, you can develop your app on this most promising platform to stay ahead in this competitive market. Due to its usability and affordability, Android still remains unbeatable and continues to rule the smartphone market. Remember, developing an Android app isn’t an expense. It’s an investment!
There are many iPhones and Android Smartphones in the market, giving rise to confusion over which one can be chosen. There have been lots of debates, discussions about whether Android or an iPhone is the best buy. I believe an Android phone is better than an iPhone.
The following are the reasons as to why an Android phone is better than an iPhone:
There are numerous Android phones and deciding on a specific Android phone is dependent on many factors like storage, operating system, quality of camera, display screen, colour, etc.
Android is the best choice if one wants a customized mobile. A third part-app can be installed if one doesn’t like the standard keypad. Android phone lets one customize their predictive text on messages, has cloud storage for all pictures, a health app, third-party keyboards, swype texting, etc.
This is one of main reason for a clear cut argument between Android and iPhone. Focusing on two current flagship Android and iPhone mobiles, one can get better clarification over the argument. Following is the comparison;
Samsung Galaxy S7 Edge (Android)
Screen Size 5.5 inch
Screen Resolution 2560X1440
Screen Type AMOLED IPS
PIXEL Density 534ppi
Size 150.9x 72.6x 7.7 mm
Weight 5.54 oz (157g)
Wireless/Fast Charging Yes
3.5mm Jack (Aux) Yes
Front-facing camera 5 megapixels
Operating System Android 6.0 (Marshmallow)
Processor Octa-core 2.3 GHz Exynos 8890
Apple iPhone7 Plus (iPhone)
6.63 oz (192g)
Quad-core 2.3 GHz
Apple A10 Fusion
Based on the above comparison Samsung Galaxy S7 Edge, launched 6 months earlier than Apple iPhone 7 Plus is of better quality when it comes to hardware.
4. The Google Play™ Store:
Compared to Apple App store, submitting an app to Google App store is a lot more feasible as Apple goes through a tedious process of checking whether your app so submitted follows their guidelines or not. This process can prevent malware associated by downloading an app. On the other hand Apple denies your app entry into the app store if chevron symbol has been used in the wrong way thereby aiming at creating a perfect app. However submitting an Android built app to Google’s App store is much easier than that in Apple making it less stressful ad easier to create an app.
5. Widgets and Multitasking:
Widgets are a huge plus to Android than iOS as the Apps implemented are limited at iOS as they can be added only at the notification centre. Notably, Apple does not have any widgets at the homepage in order to de-clutter while all sorts of Widgets like custom clock, weather, alarms, phone call, email, messages, flashlight, etc., are a favourite at Android and can be arranges on the home screen as per ones ‘choice. Multitasking on Android is very easy to use than at iPhone. Multitasking on Apple is somewhat useful and has not been implemented properly while multitasking on Android has been useful for quite a long time that makes it a winner over Apple iPhones.
6. Expanded Memory Specification:
Many Android phones have expandable memory that an iPhone doesn’t have. Instead Apple would need an extra investment to upgrade any of their phones from 16 GB to 32 or 64 GB micro SD card into iPhone. Considering this, Android is again a winner.
7. Removable Battery
Several of the Android phones have a removable battery that can be replaced with a generic battery of liking. While that is not the case in using Apple iPhones as one owning it has to visit an Apple store. Some of the Android phones like LG G5 offer a separate battery for use.
Most of the Android phones are durable as they are made of tough plastic or poly-carbonate than iPhones that are mostly aluminium based.
Based upon all the above comparisons, buying an Android phone is more advantageous than buying an iPhone. Finally considering the market share, the market size of Android phones is more than iPhones. So it’s better to own an Android phone than an iPhone.
Recent stats about the behavior of customers online have revealed that the use of mobile apps to purchase things and to gather data has increased in leaps and bounds. Today, brands are getting purchase orders through mobile apps and are also able to keep the customers engaged through various ads and activities. Android mobile app development has gained much popularity these days and enterprises are also creating customized mobile apps that solve the customer issues and add value to their business. So, if you are planning to capitalize on the popularity of mobile devices through apps, then Android should be on top of your list.
Developing an Android app can be beneficial for your business if you are willing to reach out to the mass. The smart device and touch screen enabled Google platform is used by more than 80% smartphones and 60% tablets all over the world. So, it can be said that Android is dominating the market with its strong presence. Since the devices running on Android are available at remarkable prices, they are the first choice for the users. It is in fact reasonable to build an android business app for the leading digital market.
Ideal to interact with customers:
Any channel that is adopted to reach the products or services should be open and easy. If users have to purchase devices that are very costly, then your business goals will not be attained. With regular features and upgrades, today’s smartphones offer advanced computing features and are able to match any laptop or desktop in terms of their utility. Since Android mobile users are in large numbers, business owners can often target huge market by creating business apps.
No investment in development tools:
Android comparatively has a low entry cost as it offers Software Development Kits for free to the developer’s community and this reduces the development and licensing costs. Same is with the varied tools and technologies, which are open source and are available for free. Developers are not supposed to charge any fees for the tools that are offered by Google as they are available for free.
Android holds over 83% of the market share and this is quite evident. For organizations that are adopting the BYOD policy, it is feasible for them to opt for Android as their enterprise app development platform as it is available for a wide range of devices and business can target users of all economic groups. And overall BYOD environments also require heightened security and Android platform offers high security features, so that users can easily share information and make transactions without any issues.
With Android app development, you can put flexibility and power of the platform to work anytime and anywhere to create best in class productivity apps. Android offers more options for customization that are based on the specific needs of the business and also the changing trends of the market. It is easy for the developers to tweak the existing apps and add more features and functionalities to make them more contemporary. Android is the best mobile platform between process architecture and applications.
Free options to choose distribution channels:
Google offers the freedom to distribute your apps from any medium that you prefer. There are no hard and fast rules that you have to put your app on Google Play for its distribution. You can either distribute it on your own or use any other ad platforms for distribution. In case you want to create an internal enterprise operation and are not willing to launch the app on the store, then you have complete freedom to do so and Android gives you this opportunity. According to your choice of promotional strategy, you can now easily reach your end users through various channels.
Mobile application design trends are evolving and this requires that your app is continuously updated. This can only be done by experienced Android app developers. Android apps are scripted in Java language together with the help of rich libraries. So, anyone having knowledge of Java can work on them. Usually Java programmers find it quite easy to adopt as well as develop script code for mobile apps. In case of any crashes or bugs, any developer having Java programming proficiency can easily resolve the errors effectively from the android app.
Thus to conclude, if you are willing to maximize your customer reach through mobile applications, then targeting the Android platform will help you to transform your business into a profitable venture.